Management By Wandering About (MBWA)

Picture a boss in a lavish office with sumptuous leather furniture and wood-paneled walls. He’s sitting behind a huge desk full of important work that needs his attention. He’s far too busy to be concerned with anything outside his office walls: there’s enough happening within!

This type of boss can be intimidating and unapproachable. Yet, this is a common scenario in many organizations.

What type of boss would you like to be? Do you want to be remote and bask in your own importance? Or do you want to know what’s happening out there “in the trenches”?

As a boss, you can be admired for your wisdom, knowledge and expertise without being distant and disconnected.

If you build a wall around yourself, your team may not gain from your experience, and this can undermine problem solving and decision making. Being connected can be a major factor for success: The more connected you are, the better you can understand what motivates members of your team, analyze what’s really going on, and find solutions that meet the needs of your people and your company.

Introducing MBWA…

To get connected and stay connected, you need to walk around and talk to your team, work alongside them, ask questions, and be there to help when needed. This practice has been called Management By Wandering Around (or Management By Walking About) – MBWA for short.

William Hewlett and David Packard, founders of Hewlett Packard (HP), famously used this approach in their company. Tom Peters, in his wildly successful 1982 book “In Search of Excellence,” included lessons learned from HP and other companies that used a similar style – and the term MBWA immediately became popular.

What MBWA Can Achieve

Since then, Management By Wandering Around has never really gone out of fashion. If you use MBWA, you can increase the following:

Approachability – When your staff sees you as a person and not just a boss, they’ll be more likely to tell you what’s going on. You’ll get the chance to learn about issues before they become problems.

Trust – As your team gets to know you better, they’ll trust you more. You’ll be naturally inclined to share more information, and that will break down barriers to communication.

Business knowledge – Getting out and learning what’s happening on a daily basis can give you a better understanding of the functions and processes around you.

Accountability – When you interact daily with your team, agreements you make with each other are much more likely to be completed. Everyone is more motivated to follow through, because you’re seeing each other on a regular basis.

Morale – People often feel better about their jobs and their organization when they have opportunities to be heard. MBWA makes those opportunities available.

Productivity – Many creative ideas come from casual exchanges. MBWA promotes casual discussions, so people will more likely feel free to come to you with their ideas.

Despite its obvious benefits, use of MBWA has been hit-and-miss. To be successful, it takes more than simply strolling through your office, warehouse, or production facility. MBWA isn’t a “walk in the park”: It’s a determined and genuine effort to understand your staff, what they do, and what you can do to make their work more effective.

Don’t just do MBWA because you feel it’s an obligation – this probably won’t work very well. You have to truly want to get to know your staff and operations, and you have to commit to following up concerns and seeking continuous improvement.

How to Implement MBWA

These “wandering around” tips can help you get started:

Relax – People will sense your genuineness and casualness, and they’ll respond accordingly. Stiff, formal conversation will probably lead to equally rigid responses.

Listen and observe more than you talk – Use active listening with your staff. When people feel you’re hearing them, you’ll probably seem more sincere. Read some pointers on active listening.

Ask for feedback and ideas – Let everyone know that you want ideas to make things better. As the boss, people may think that your opinions and ideas are “right.” So hold back from saying what you think – the goal is to see what others have to say.

Wander around equally – Don’t spend more time in one department or section than another. And don’t always talk to the same people, or to people with certain ranks. You want to be approachable to everyone, regardless of job title or position.

Use the time for spontaneous recognition – If you see something good, compliment the person. This is a perfect way to show your gratitude.

Hold meetings “out and about” – Instead of having all your meetings in the boardroom or your office, meet with people in their work areas and “on their turf.” This can put them more at ease. Communicate your expectations and needs so that everyone knows what you value.

Don’t use this time to judge or critique – This can make people nervous when you’re around. If you see something that concerns you, talk to the person later, in private.

Answer questions openly and honestly – If you don’t know an answer, find out and then follow up. If you can’t share something, say so. Telling half-truths can break down trust.

Communicate – Share company goals, philosophy, values, and vision. Your “walk-arounds” are opportunities to mutually share information that helps everyone understand and do their jobs better.

Chat – Effective organizations aren’t all about work, work, work. Build relationships. Learn the names of your staff’s kids. Find out what they love to do or where they’re going on vacation. Joke, laugh, and have fun. You may be surprised at how great it feels to relate on a personal level with the people in your office.

Don’t overdo it – Don’t leave people feeling that you’re always looking over their shoulders! Wander around often enough to get a good feel for what’s going on, but not so often that your presence feels like a mundane distraction.

Note: To implement MBWA throughout your company, consider making it one element of your managers’ performance evaluations. What gets measured gets done! If supervisors work far away from the staff they manage, consider moving them, or giving them a second office that’s closer to where the work is done. If managers work near their staff, they may be more approachable.

Key Points

Management By Wandering Around can be an effective and practical way to keep up with what’s happening within your team and your organization.

Make the effort to get out and build relationships with your staff. This can pay off significantly with the information you’ll gather and the trust you’ll build. A team spirit can naturally develop when you show a genuine interest in your people and their work. It’s also a great way to keep the company’s vision alive at all levels. It’s easy, economical. and a whole lot of fun!

Apply This to Your Life

How can you use Management By Wandering Around to help you achieve your leadership goals? Ask yourself the following:

When was the last time you walked around your office or department? Why did you walk around? Were you looking for things that people were doing poorly or doing well? Were you using it as an opportunity to criticize or learn?

Where do you usually hold your meetings? If you use your office or your boardroom, do you think your staff finds that intimidating?

Do you know the first and last names of all your team members? This is a must. Better yet, you should learn the names of their spouses and kids.

Do you know more about a small group of your staff vs. all staff, or more about one department vs. others? Why have you been focusing your attention on just those people? Do you think the rest of the staff sees this as favoritism?

Do colleagues come to you with ideas? Think about the creativity and innovation you could tap into if they did.

Using Affirmations

“I’m never going to be able to do this job; I’m just not smart enough.”

“Why does my boss want me to present at the trade show? I’m a terrible public speaker, and I’ll just embarrass the company.”

“I wish I could stick up for myself at work; in every meeting, I let the others walk over my ideas. I’m never going to get ahead.”

Many of us have negative thoughts like these, sometimes on a regular basis. When we have these thoughts, our confidence, mood and outlook become negative too.

The problem with these negative thoughts is that they can be self-fulfilling. Inside our heads, we talk ourselves into believing that we’re not good enough. And, because of this, these thoughts drag down our personal lives, our relationships, and our careers.

This is why consciously doing the opposite – using positive affirmations – can be helpful. In this article, we’ll explore how you can use affirmations to drive positive change, both in your career, and in your life in general.

Why Use Affirmations?

Affirmations are positive, specific statements that help you to overcome self-sabotaging, negative thoughts. They help you visualize, and believe in, what you’re affirming to yourself, helping you to make positive changes to your life and career.

While there’s limited research into the effectiveness of using affirmations in a general setting, there is evidence that the use of positive affirmations can successfully treat people with low self-esteem, depression, and other mental health conditions.

For instance, in a study by researchers at Northwestern State University, Natchitoches, people who used positive affirmations for two weeks experienced higher self esteem than at the beginning of the study.

Also, in a study published in the Journal of American College Health, researchers found that women treated with cognitive behavioral techniques, which included use of positive affirmations, experienced a decrease in depressive symptoms and negative thinking. A study by researchers at the University of Kentucky, Lexington, had similar results, and came to a similar conclusion.

Of course, it’s important to realize that although some people have successfully used affirmations to overcome depression and negative thinking, the technique may not work for everyone. Some people may view affirmations as “wishful thinking,” or simply looking at the world with an unrealistic perspective. Quite a lot can depend on your mindset.

So try looking at positive affirmations this way – many of us do repetitive exercises to improve our body’s physical health and condition. Affirmations are like exercises for our mind and outlook; these positive mental repetitions can reprogram our thinking patterns so that, over time, we begin to think, and act, in a new way.

Note:

There has also been research that says that the higher your self-esteem, the more effective affirmations can be. This research also found that affirmations can actually have a negative effect if you have very low self-esteem. If this applies to you, work on boosting your self-esteem before you use them.

When to Use Positive Affirmations

You can use affirmations in any situation where you’d like to see a positive change take place. These might include times when you want to:

Raise your confidence before presentations or important meetings.

Control negative feelings such as frustration, anger, or impatience.

Improve your self-esteem.

Finish projects you’ve started.

Improve your productivity.

Affirmations are often more effective when they’re paired with other positive thinking and goal-setting techniques.

For instance, affirmations work particularly well alongside visualization – instead of just picturing the change we’d like to see with visualization, we’re also saying it aloud using a positive affirmation.

Affirmations are also useful when setting personal goals. Once you’ve identified the goals you’d like to achieve in the short and long term, you can use positive affirmations to help keep yourself motivated in order to achieve them.

How to Use Affirmations

Remember – affirmations are positive statements that help you challenge and overcome negative thinking and self-sabotaging behaviors. They’re usually short, positive statements that target a specific area, behavior, or belief that you’re struggling with.

Start by thinking of the areas of your life you’d like to change. For instance, do you wish you had more patience? Or a deeper relationships with your friends or colleagues? Or do you want a more productive workday?

Write down several areas or behaviors you’d like to work on. Then, for each of these, come up with a positive, present-tense statement you can repeat to yourself several times a day.

It’s also important that your affirmation is credible, believable, and based on a realistic assessment of fact. For instance, imagine you feel bad about the level of pay you’re currently receiving. So you begin to use affirmations to raise your confidence about asking for an increase. However, it probably wouldn’t be wise to affirm to yourself that you’re going to double your salary: for most people, and most organizations, doubling what you’re earning in one go just isn’t feasible. Keep it realistic!

After all, if you can’t believe the affirmations you’re repeating to yourself, it’s highly unlikely that they’ll have any impact on your life.

Tip:

Affirmations should be formed in the present tense, as if they’re already happening. This helps you believe that the statement is true right now. For instance, “I am well-prepared and well-rehearsed, and I can give a great presentation” would be a great affirmation to use if you often feel nervous speaking in front of a group.

Tip 2:

The power of affirmations also lies in their repetition. It’s useful to recite your affirmations several times a day (have them pop up in your computer diary). You also need to repeat your affirmation as soon as you start to engage in a negative thought or behavior.

Tip 3:

Affirmations are more effective when they’re thought or said with feeling. Every affirmation you choose to repeat should be a phrase that’s meaningful to you. You need to want this change to happen.

Here are some examples of positive affirmations:

I have plenty of creativity for this project.

My work will be recognized in a positive way by my boss and colleagues.

I can do this!

My opinion is respected and valued by my team.

I am successful.

I am honest in my life, and my work.

I like completing tasks and projects on time.

I’m grateful for the job I have.

I enjoy working with my team.

I’m bringing a positive attitude to work every day.

I am excellent at what I do.

I am generous.

I am happy.

I will be a leader in my organization.

Tip:

The use of affirmations is just one way to make positive changes to your life. You can also use techniques such as Thought Awareness, Rational Thinking, and Positive Thinking, and Cognitive Restructuring. You may also want to take our quiz, Are You a Positive or Negative Thinker?

Key Points

Affirmations are positive statements that can help you overcome self-sabotaging, negative thoughts.

To use affirmations, first analyze the thoughts or behaviors you’d like to change in your own life and career.

Next, come up with positive, credible, present tense statements that are the opposite of these thoughts. Repeat your affirmations several times a day, especially when you find yourself slipping into a negative thinking pattern, or engaging in a negative behavior.

Remember that affirmations are most effective when used alongside other strategies, such as visualization and goal setting.

Customers for life

 

The most successful companies place great value on developing lifetime relationships with their customers. In today’s competitive marketplace, they’re aware that their customers are aggressively prospected and their loyalty cannot be taken for granted. Customer-focused companies recognise that relationship building and follow-on service are critical components for promoting both customer retention and revenue growth.

Today we have access to innovative tools, such as the Internet, cellphones, faxes and voicemail, all designed to enhance our ability to communicate. Nevertheless, even with all of these technological tools at our disposal, the alarming number of dissatisfied customers, lost sales and failed relationships all reflect the fact that none of us are as effective at communicating as we would like to believe.

Temperament understanding helps to foster effective communication. Research in the field of human psychology indicates people are born into one of four primary behavioral styles; aggressive, expressive, passive or analytical. Each of these four temperament styles requires a unique approach and communication strategy.

For example, if you are working with the impatient, aggressive style, they want a quick fix and a bottom-line solution. Under pressure they can be ill-tempered and quick to anger. Give them options so you don’t threaten their need for control. Don’t waste their time with chitchat; stick to business.

Meanwhile, at the other extreme, the stress-prone analytical style requires more information and is interested in every detail. Their cautious and analytical nature makes them susceptible to buyer’s remorse. Be sensitive to their need for reassurance and guarantees. Once you learn how to identify each of the four primary behavioral styles, you will be able to work more effectively with all of your customers.

Communicate effectively

Recognise the importance of nonverbal communication and learn to “listen with your eyes.” It might surprise you to know that research indicates over 70% of our communication is perceived nonverbally. In fact, studies show that body language has a much greater impact and reliability than the spoken word.

Create a favorable first impression and build rapport quickly by using open body language. In addition to smiling and making good eye contact, you should show the palms of your hands, keep your arms unfolded and your legs uncrossed. You can develop harmony by “matching and mirroring” your customer’s body language gestures. Matching and mirroring is unconscious mimicry. It’s a way of subconsciously telling another that you like them and agree with them.

Improve your active listening skills. To develop and encourage conversation, use open-ended questions to probe the meaning behind your prospect’s statements. Occasionally repeat your prospect’s words verbatim. By restating his or her key words or phrases you not only clarify communication, but also build rapport. Keep your attention focused on what your customer is saying and avoid the temptation to interrupt, argue or dominate the conversation.

Little things make a big difference

Rendering quality customer service is both a responsibility and an opportunity. Often salespeople view customer service as an administrative burden that takes them away from making a sale. The truth is that customer service provides opportunities for cross-selling, up-selling and generating quality referrals.

Customers describe quality customer service in terms of attention to detail and responsiveness. Customer satisfaction surveys consistently point to the fact that the little things make a big difference. Not surprisingly, the top two customer complaints with regards to customer service are unreturned phone calls and a failure to keep promises and commitments. Make an effort to see yourself through your customer’s eyes. True customer service is meeting and surpassing your customer’s expectations.

Successful salespeople “go the extra mile” when providing service and turn the customers they serve into advocates to help them promote their business. Your referrals and follow on business are in direct proportion to the quality and quantity of service you render on a daily basis. Want more referrals? Improve your service!

Here are five powerful customer service tips.

Under-promise and over-deliver. Develop a reputation for reliability; never make a promise that you can’t keep. Your word is your bond.

Pay attention to the small things. Get in the habit of returning phone calls, emails and other correspondence quickly. Follow up, follow up, follow up.

Stay in contact and keep good records. Take the time to jot down notes from meetings and phone calls making certain to record all relevant information. Maintain a written record of service. This is especially helpful when clients are reassigned to a new sales rep. Setup a suspense system to track important contact dates such as client review calls and birthdays. Consider sending a personal note or an article of interest every six months.

Give your customers a promotional gift. Consider sending them a letter opener, coffee mug or a calendar with your picture and contact information.

Establish a feedback system to monitor how your customers perceive the quality and quantity of the service you provide. Service is not defined by what you think it is, but rather how your customers perceive its value. When it comes to customer service, perception is reality.

Progressive companies emphasise commitment to customer service from the top down by establishing training standards and continuously monitoring customer satisfaction. Companies that fail to implement an effective customer service programme actually do a disservice to their customers and unknowingly, leave the backdoor open to their competitors. If you do it right – sales and service will blend seamlessly.

Top 5 Mistakes Companies Make Managing Remote Sales Teams

Top 5 Mistakes Companies Make Managing Remote Sales Teams

Remote sales offices are established typically with the single purpose of growing new markets and revenue sources for the company.  Anything that hinders that mission is by definition hindering company growth and impeding efforts to grow revenues.With that in mind I have put together a list of common mistakes I have seen repeated many times so you can at least recognize and correct them or at best avoid them.

Mistake 1:  Not enough support resources.  This mistake is almost always preceded in a sales meeting by the phrase “You sell it and we will figure out how to deliver it/get you the resources to get it done.”As an employee in this situation a giant flashing light and klaxon should go off in your head warning you of the impending danger.  Negotiate for specific technical resources with timeline commitments before you accept the position or ask and understand how your sales efforts will be supported.  If it does not pass the smell test in explanation, you should never expect it to pass the smell test in execution.As a company, you risk damaging your reputation, losing customers, destroying your remote sales teams integrity in the market, and doing irreparable damage to the remote teams morale by failing to execute all post sales responsibilities.If a company cannot truly support a remote sales team that is going to need company resources to deliver the products and services they are selling, the company is better off not opening/closing that field location and terminating/relocating that sales resource to a market the company can support with certainty.You cannot fight a war to win revenues without establishing clear lines of support.

Mistake 2:  Treating every office the way you treat the home office sales team.  Remote offices are almost always setup to expand the corporate empire based on the success of the home office.  It is a massive mistake to manage a new office in a new remote city the same way you manage your home office sales team.In your home city it is likely that your company has established a certain momentum aiding ongoing sales efforts.  This momentum is often a compilation of several factors including having an established local brand, a number of years in business, culture, established customer base, local references, local advertising and publicity, tradition, and typically, local ownership ties.It is a fundamental mistake to set across the board sales targets and objectives for the sales teams facing radically different established momentum.  This is not a matter of simply waiting for a new market sales resource to ramp up, it requires a fundamental change in how you attack that market.  S

Mistake 3:  Not understanding the unique requirements of new markets or of markets in different stages of development and managing them all the same.

In establishing a remote office, a company is typically:

Expanding into a new market where their services have not been offered before.

Opening a remote office around a key client.

Opening a remote office to manage some existing accounts with hopes for growth.

Making a tactical decision to rapidly expand, block a competitor, arrive in a market ahead of a competitor or grab a key location.

The strategy for every office needs to be unique to its individual market situation.  Even McDonalds, with world wide name recognition and a reputation for producing a consistent product makes adjustments to their menu and process based on the unique qualities of the market they are entering.

In a new territory where there is no name recognition, I focus on territory planning, earning core anchor accounts that can be used as references, and deploying heavy support resources to make sure the first few engagements are successful ones to make sure the first few steps in a new market are solid ones as we begin to build our name.  That is radically different than my market approach with the home office.

Match management focus to individual market needs to establish remote offices in new territories.

 

Mistake 4:  Expecting remote office staff to be able to generate the same volume of reports/ admin/paperwork as the home office.

Where there are sales professionals there is paperwork.  Expense reports, pipeline reports, call reports, travel logs, presentations, proposals, RFPs, etc.

While there may be a standard procedure for preparing and completing necessary paperwork don’t automatically assume that what works for the home office is even necessary or will work for smaller remote offices.  In many cases there are additional official or unofficial support resources that assist in keeping the sales machine running in the home office.  Burdening a remote office with excessive admin requirements can destroy morale and limit their time/ability to do what the office was established to do, sell.

Mistake 5:  Micro manage remote resources.

In retrospect, I probably should have put this one first because this has been the death of so many remote sales organizations and the HQ based managers that are tasked with managing them.  Micro management has no place in managing remote sales teams.

Yes, the remote sales team is going to be out of the daily purview of management but that does not mean there needs to be any extra controls put in place to make sure they are doing their job.

In fact, there should be far fewer controls on them than there are on the sales team at HQ.  If you want the specifics of why, send me an email and I will break it down for you.  Pick four or five metrics preferably built into existing sales reporting tools to use to manage your sales team.

It makes no sense to try and manage where the remote sales team is and what they are doing every minute of the day.  If your sales team is making their numbers legally and ethically, who cares where they are.

If some team members are not making their numbers, use activity metrics and their call ratios as a comparison to determine where/why they are struggling.

I have managed remote offices, opened remote offices and carved up new territories and can tell you from personal experience that there seems to be a tendency to treat remote sales offices as somehow of lesser importance than HQ.  Perhaps that is because of the revenue disparity between the established home office and the developing remote office or the lack of daily interaction, I am not sure.

Remote offices are your growth strategy.  Remote teams should get at least the same amount of attention as the home office sales staff, but in truth I think that a remote office team needs more ongoing attention to run at its peak.

We nurture babies more than adults.  We tend to the needs of puppies more than the adult dogs they become.  We pay more attention to young plants than we do old established trees they grow to be.  That same methodology should be applied to growing and managing remote offices.

Crafting an Elevator Pitch

You’ve just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does.

You open your mouth, and then pause. Where on earth do you start? Then, as you try to organize your thoughts, his flight is called, and he’s on his way.

If you’d been better prepared, you’re sure that he’d have stayed long enough to schedule a meeting.

This is one situation where it helps to have an “elevator pitch.” This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.

In this article, we’ll explore situations where these are useful, and we’ll look at how to craft an effective elevator pitch.

About the Technique

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use elevator pitches to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

Elevator pitches should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique.

When to use an Elevator Pitch

Some people think that elevator pitches are only useful for salespeople who need to pitch their products and services. But you can also use an elevator pitch in other situations.

For example, you can use one to introduce your organization to potential clients or customers. You could use them in your organization to sell a new idea to your CEO, or to tell people about the change initiative that you’re leading. You can even craft one to tell people what you do for a living.

Creating an Elevator Pitch

It can take some time to get an elevator pitch right. You’ll likely go through several versions before finding one that is compelling, and that sounds natural in conversation.

Follow these steps to create a great pitch, but bear in mind that you’ll need to vary your approach depending on what your pitch is about.

1. Identify Your Goal

Start by thinking about the objective of your pitch.

For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?

2. Explain What You Do

Start your pitch by describing what your organization does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your audience to remember most about you?

Keep in mind that your elevator pitch should excite you first; after all, if you don’t get excited about what you’re saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm.

Example:

Imagine that you’re creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, “My company writes mobile device applications for other businesses.” But that’s not very memorable!

A better explanation would be, “My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization’s managers.”

That’s much more interesting, and shows the value that you provide to these organizations.

3. Communicate Your USP

Your elevator pitch also needs to communicate your unique selling proposition, or USP.

Identify what makes you, your organization, or your idea, unique. You’ll want to communicate your USP after you’ve talked about what you do.

Example:

To highlight what makes your company unique, you could say, “We use a novel approach because unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that on average, 95 percent of our clients are happy with the first beta version of their app.”

4. Engage With a Question

After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can’t be answered with a “yes” or “no” answer) to involve them in the conversation.

Make sure that you’re able to answer any questions that he or she may have.

Example:

You might ask “So, how does your organization handle the training of new people?”

5. Put it all Together

When you’ve completed each section of your pitch, put it all together.

Then, read it aloud and use a stopwatch to time how long it takes. Your elevator pitch should be no longer than 20 – 30 seconds. Otherwise you risk losing the person’s interest, or monopolizing the conversation.

Then, try to cut out anything doesn’t absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!

Example:

Here’s how your elevator pitch could come together:

“My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.

“Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app.

“So, how does your organization handle the training of new people?”

6. Practice

Like anything else, practice makes perfect. Remember, how you say it is just as important as what you say. If you don’t practice, it’s likely that you’ll talk too fast, sound unnatural, or forget important elements of your pitch.

Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.

Make sure that you’re aware of your body language as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues until the pitch feels natural.

As you get used to delivering your pitch, it’s fine to vary it a little – the idea is that it doesn’t sound too formulaic or like it’s pre-prepared, even though it is!

Tip 1:

You may want to keep small take-away items with you, which you can give to people after you’ve delivered your pitch. For example, these could be business cards or brochures that talk about your product idea or business.

Tip 2:

Remember to tailor your elevator pitch for different audiences, if appropriate.

Key Points

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea, or product.

An elevator pitch needs to be succinct, while conveying important information.

To craft a great pitch, follow these steps.

Identify your goal.

Explain what you do.

Communicate your USP.

Engage with a question.

Put it all together.

Practice.

Try to keep a business card or other take-away item with you, which helps the other person remember you and your message. And cut out any information that doesn’t absolutely need to be there.

How to Help Remote Salespeople Sell Better

How to Help Remote Salespeople Sell Better

More and more people are working from home these days, and this includes salespeople. There are definite advantages to having salespeople manage a territory and work from their home. But that doesn’t mean that it doesn’t come with some serious disadvantages. One of the biggest is the general lack of situational knowledge that is gained by working with a group of people in a single place.

When everyone is working together in the same location, there are far more opportunities for conversation, formal and informal. There is an exchange of knowledge that isn’t easy to replicate when someone is working at an outpost. Sales organizations are going to have to do a better job of helping salespeople who are working from home.

Here are three ideas.

Share Tribal Knowledge

One of the biggest challenges of not being connected to the home office is the general lack of tribal knowledge. Salespeople working from home aren’t included in the communication that only occurs face-to-face, and they are missing a lot of context when they do receive information. We can try to keep salespeople updated with intranets and email, but it isn’t the same. It doesn’t feel the same, it’s one directional, and it doesn’t have the same result.

To improve this, you have to find ways to share tribal knowledge. You have to make time for more formal and informal communication, including webinars and small group meetings where the kinds of conversations that can happen face-to-face happen virtually. Video helps tremendously. So does dedicating time to just share what’s going on in the business.

Who are we competing against most often? What are they selling? Who has the hot hand on the sales team and why? What’s changing out there and what are we doing about it? These conversations aren’t part of the sales meeting we usually hold, but they need to be.

More Time at the Office

It’s hard to be disconnected. The longer you are disconnected, the more you feel that you are out of touch. The more frequently you can bring the salespeople from the outposts back to galactic headquarters, the better. The more often they can walk the halls, interact with their team, and spend time interacting with the rest of the company, the more they will feel connected to them.

Some salespeople almost never visit the rest of their team. Some only see the home office every year. This is too long to go without having real, face-to-face visits and communication with the rest of their team—and especially their sales managers.

Virtual Ride-a-longs

In the old days, we transferred a lot of knowledge to the sales force by riding along with them on sales calls. This seems to have been all but abandoned. Now there is no transfer of knowledge. There are no curbside sales meetings after the sale call. There’s no informal sharing of information and feedback. Is it any wonder we aren’t doing well as we might be?

If your people make sales calls from home, you need to do a virtual ride-a-long. Listen to those phone conversations. If they are making virtual presentations, join those presentations and ensure that salesperson gets the feedback they need. Have the curbside sales meeting over the telephone or video. And make the opportunity to go and ride-a-long on real face-to-face sales calls, too.

Spend time transferring the knowledge and the feedback you would share if your salesperson worked down the hall, and help your remote sales force sell better.

Questions

What are the disadvantages of working remotely?

What does it cost the company to NOT have the salesperson working with their team?

What are your best ideas for helping transfer situational knowledge to remote sales people?

How do you ensure that your remote sales force is connected to the rest of the company?

 

5 Stupid Phrases Salespeople Say By Accident When Trying to Close

Below are 5 stupid phrases salespeople say right when they’re presenting the price and trying to close.  (Usually what ends up happening is they offer a discount! Ouch!)

Have you ever found yourself saying…

Is that more than you thought it would be?

Are you concerned about the price?

How does this price compare with what you’ve been looking at?

I’m sure there is some flexibility in the price.

I think I can come up with something cheaper.

As you read through them, you may have breathed a sigh of relief because you can’t recall using any one of them.

Guess what?  Most people have used them or variations of them, and worst of all, we don’t even realize we’ve used them.

We use phrases like this because we’re not confident and we’re trying to close the sale based on our friendliness to engage the customer.  Big mistake!

Never try to close a sale unless you are confident.  If you’re not confident, there is no way you will be able to come out of the sale with the highest level of profit possible.

Also, using friendliness to close a sale is certainly a fine strategy, but use it throughout the sale process — don’t just double-down on the use of friendliness as you close the sale.

In this situation, the friendliness you’re displaying to the customer is causing anger with your company by costing you and your company profit.

When you state your price, you must do it with confidence in you voice and body language, and then after stating the price, be silent.

It’s the silence that destroys the salesperson who is not confident.  The silence overwhelms them and they suddenly make a stupid statement like one of those listed above.  State your price and wait for the customer to respond.

Taking Control of the Sales Process

Taking Control of the Sales Process

Sometimes it takes a massive change to produce better sales results. It might take a major overhaul of what you do and how you’re doing it. But sometimes small changes can have a major impact on your sales results. You might be doing most everything right, but something relatively minor causes serious problems, like losing control of the sales process and extending your sales cycle time.

Here are two small changes that can give you back control over your sales process, shorten your sales cycle time, and allow you to create more value throughout the process.

Linking Commitments to Commitments

Sales managers and sales leaders complain about persistently long sales cycles. They have a sales process—even if isn’t given the attention it deserves. Reducing the cycle time would help them produce better results, and it would help their clients to realize the value that they create sooner too.

One simple change can make all the difference in the world. Here it is: never leave a sales interaction without scheduling the next sales interaction.

By never leaving a sales call without another commitment for some activity that advances the sales, you link commitment to commitment and more the sales process along. This little change alone can squeeze weeks out of the sales process, normally those weeks that you spend trying to get your dream client to return your calls, respond to your voicemail message, or return your email messages.

Choosing the Right Medium

Some people insist on emailing pricing to their dream clients. But by emailing their pricing, they lose control of the sales process. Once your prospect has your emailed pricing and proposal, they can make their decision without you. If they have concerns, they can resolve them to their satisfaction—but not to yours.

Email is a poor medium for delivering pricing and proposals, unless your business is seriously transactional, and even then you’d gain an advantage by choosing a more effective medium. Email is also a poor medium for negotiations. It’s more effective to speak face-to-face or by telephone to talk through issues than it is to send revision after revision back and forth with no real dialogue.

The nature and outcome of the interaction drives the choice of medium, not what’s easiest. Maintaining control of the sales process means choosing what’s most effective, not what seems to be most efficient. In fact, the effective choice is the most efficient choice—it’s the one that most quickly gets you the outcome you want.

Questions

Have you ever made small changes to realize a dramatic improvement?

Can one seemingly minor mistake have outsized repercussions?

How do you recognize the blind spots or mistakes you might be making?

Do you ever leave a sales interaction without scheduling your next sales interaction?

Do you ever choose a medium that might not be the very best choice for the outcome you want?

 

AIDA: Attention-Interest-Desire-Action

“Free gift inside!”

“Dear Jim, You have been specially selected.”

“Calling all Parents.”

Every day we’re bombarded with headlines like these that are designed to grab our attention. In a world full of advertising and information – delivered in all sorts of media from print to websites, billboards to radio, and TV to text messages – every message has to work extremely hard to get noticed.

And it’s not just advertising messages that have to work hard; every report you write, presentation you deliver, or email you send is competing for your audience’s attention.

As the world of advertising becomes more and more competitive, advertising becomes more and more sophisticated. Yet the basic principles behind advertising copy remain – that it must attract attention and persuade someone to take action. And this idea remains true simply because human nature doesn’t really change. Sure, we become increasingly discerning, but to persuade people to do something, you still need to grab their attention, interest them in how your product or service can help them, and then persuade them to take the action you want them to take, such as buying your product or visiting your website.

The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. The acronym stands for:

Attention (or Attract)

Interest

Desire

Action.

These are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in your report.

A slightly more sophisticated version of this is AIDCA/AIDEA, which includes an additional step of Conviction/Evidence between Desire and Action. People are so cynical about advertising messages that coherent evidence may be needed if anyone is going to act!

How to Use the Tool:

Use the AIDA approach when you write a piece of text that has the ultimate objective of getting others to take action. The elements of the acronym are as follows:

1. Attention/Attract

In our media-filled world, you need to be quick and direct to grab people’s attention. Use powerful words, or a picture that will catch the reader’s eye and make them stop and read what you have to say next.

With most office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the email headline, “How effective is YOUR feedback?” is more likely to grab attention than the purely factual one of, “This week’s seminar on feedback”.

2. Interest

This is one of the most challenging stages: You’ve got the attention of a chunk of your target audience, but can you engage with them enough so that they’ll want to spend their precious time understanding your message in more detail?

Gaining the reader’s interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out.

For more information on understanding your target audience’s interests and expectations, and the context of your message, read our article on the Rhetorical Triangle.

3. Desire

The Interest and Desire parts of AIDA go hand-in-hand: As you’re building the reader’s interest, you also need to help them understand how what you’re offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants.

So, rather than simply saying “Our lunchtime seminar will teach you feedback skills”, explain to the audience what’s in it for them: “Get what you need from other people, and save time and frustration, by learning how to give them good feedback.”

Feature and Benefits (FAB)

A good way of building the reader’s desire for your offering is to link features and benefits. Hopefully, the significant features of your offering have been designed to give a specific benefit to members of your target market.

When it comes to the marketing copy, it’s important that you don’t forget those benefits at this stage. When you describe your offering, don’t just give the facts and features, and expect the audience to work out the benefits for themselves: Tell them the benefits clearly to create that interest and desire.

Example: “This laptop case is made of aluminum,” describes a feature, and leaves the audience thinking “So what?” Persuade the audience by adding the benefits”.giving a stylish look, that’s kinder to your back and shoulders”.

You may want to take this further by appealing to people’s deeper drives”… giving effortless portability and a sleek appearance and that will be the envy of your friends and co-workers.”

4. Conviction

As hardened consumers, we tend to be skeptical about marketing claims. It’s no longer enough simply to say that a book is a bestseller, for example, but readers will take notice if you state (accurately, of course!), that the book has been in the New York Times Bestseller List for 10 weeks, for example. So try to use hard data where it’s available. When you haven’t got the hard data, yet the product offering is sufficiently important, consider generating some data, for example, by commissioning a survey.

5. Action

Finally, be very clear about what action you want your readers to take; for example, “Visit www.mindtools.com now for more information” rather than just leaving people to work out what to do for themselves.

Key Points:

AIDA is a copywriting acronym that stands for:

Attract or Attention

Interest

Desire

Action.

Using it will help you ensure that any kind of writing, whose purpose is to get the reader to do something, is as effective as possible. First it must grab the target audience’s attention, and engage their interest. Then it must build a desire for the product offering, before setting out how to take the action that the writer wants the audience to take.

Six powerful prospecting tips

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple: the six-figure sales reps spend more time on the phone and never forget to ask for referrals!

Top producers don’t need to be told to ask for referrals or follow up on hot leads, because they understand that prospecting is a necessity and not just an activity. The good news is that prospecting for new business, like any other skill, can be trained and developed into a habit.

Here are six powerful prospecting tips to build your business.

 1. Don’t forget to ask for referrals

When it comes to asking for referrals, timing is everything. Research indicates that the most effective time to ask for referrals is right after you’ve made the sale or provided a valuable service for your customer.

Asking for referrals prior to closing the sale is a big mistake and may even jeopardize the sale itself. Once the sale has been completed, your customer will be on an “emotional high” and far more receptive to the idea of providing you referrals.

2. Train and reward your advocates

An advocate is a person who’s willing to go out of his or her way to recommend you to a friend or associate. Most customers are initially reluctant to provide referrals without some basic training and motivation.

Once you’re given a prospect, it’s a good idea to take the time to role-play with your advocate to demonstrate how to approach and talk to their referral. A brief role-playing exercise will build your advocate’s confidence and keep them from over educating their referrals. During your role-play session, be sure to prepare your advocate to expect some initial resistance. This training will pay big dividends by making your advocate more effective and less likely to become discouraged when faced with rejection.

Always take the time to thank your advocates and give them feedback on the status of their referrals. I recommend that you call them and then follow up by sending a thank you card and or gift.

3. Strike while the iron is HOT

Prospects, like food in your refrigerator, are perishable and therefore need to be contacted quickly. Each day you let slip by without making initial contact with your referral dramatically reduces the probability of you making the sale. Develop the habit of contacting your referrals within two-business days or sooner.

Have a system to keep track of your referrals so they don’t end up falling through the cracks. It’s critical to have a computerised client contact management system to record your remarks and track future contacts and appointments. Relying on your memory alone is a very poor business decision that will cost you dearly.

 4. Schedule a minimum of two-hours a day for phone calling

Make your phone calls in the morning while you and your referrals are both fresh and alert. Treat your prospecting time with the same respect you would give to any other important appointment. This is not the time to check your emails, play solitaire on the computer, make personal phone calls or chat with your associates.

Avoid the temptation to try and sell your product or service over the phone. Your objective for every phone call is to create interest, gather information and make an appointment. If your prospect asks you a question, get in the habit of going for an appointment rather than giving a quick response.

Don’t shoot from the hip; use a script. It’s important to use a phone script when you contact your prospect so you don’t leave out any key information. It’s a good idea to role-play your script over the phone with your sales manager until he or she feels you sound confidence and professional.

 5. Qualify your prospect at maximum range

Unfortunately, not every prospect will be interested or qualified financially to purchase your products or services. Successful sales reps don’t waste time chasing after low-probability prospects and know when it’s time to cut their losses and move on.

 6. Don’t take rejection personally.

Selling, like baseball, is a numbers game, pure and simple. Rejection is to be anticipated as a natural aspect of the qualification process, so don’t take it personally. Learn from rejection by using it as a valuable feedback mechanism. Salespeople who take rejection personally lack perseverance and seldom make the sale.

For the majority of salespeople, prospecting for new business is without a doubt the most challenging and stressful aspect of the selling process. Selling is a contact sport and daily prospecting for new business is the key to every salesperson’s long-term financial success. By integrating these six powerful prospecting tips into your daily business routine, you’ll be able to keep